Your name, in gold.
Custom name jewelry in 18k gold plating and sterling silver. Any name, in any language, made to order.
Free worldwide delivery and 100-day returns.
50% off sitewide
Buy 2, get 1 free
40,000+ happy customers
Every order donates a meal to Palestine and Sudan
Lifetime warranty
Free worldwide shipping
100-day returns
Fan favourites
Turn it over
Drag to see it from every side. Each piece is made to order with the name you choose.
- Box chainA fine box chain in the same metal as your name.
- Three finishes18k gold plated, sterling silver or rose gold.
- Your nameCut in flowing script, in any language.
- WaterproofWear it in the shower, at the beach, every day.
- Your nameCut in flowing script, in any language, flush with the band.
- Three finishes18k gold plated, sterling silver or rose gold.
- WaterproofWear it in the shower, at the beach, every day.
- AdjustableOpen at the back, so one size fits most fingers.
Drag to turn.
Shop by piece
afsaanaUrdu, noun. A story.
Behind every name is a story.
Some of it has already been written. The rest has yet to unfold.
No matter where your heritage lies, honoring your name is honoring your afsaana.
The people behind Afsaana
Our grandparents were divided by a border. We met in a lecture hall in Ireland and built something together. Afsaana means “story”, and ours is still being written, one name at a time.
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Taha Rafiq
Taha is one of the names of the Prophet Muhammad (peace be upon him). At home it carried faith, family and a whole history. At school in Calgary it was a name teachers paused over and friends shortened.
For a long time I lived between those two versions of myself. Afsaana grew out of making peace with that: realising that the thing that made me different was the thing worth wearing.
Now, in my final year of medical school in Ireland, I’ve learned that the first thing you ask any patient is their name. And you say it right. That’s what we try to do with every piece.
“Your name is the first story anyone tells about you. It should be told properly.”
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Puneetjot Singh Chadha
Puneetjot means pure, holy, a sacred soul. My parents chose it with intention and carried it with them from Punjab to Brampton, along with our language, our faith and everything else they couldn’t fit in a suitcase.
Growing up, Gurmukhi was the script of home, of the gurdwara and of my grandparents’ letters. It was beautiful, but you never saw it on anything you could wear.
When Taha and I met in Ireland, a Pakistani kid and a Punjabi kid thousands of miles from home, we realised we’d grown up with the same quiet feeling. Afsaana is our answer to it.
“Our families crossed oceans with their names. The least we can do is wear them.”
Why we started Afsaana
We hope every time you look at your piece, it reminds you where you came from, and who you carry with you.Taha and Puneet
Our families come from two sides of a border that, for generations, kept people like us apart. One came from Pakistan, the other from Punjab. They each crossed an ocean to build a new life in Canada, and they gave us something many of you will recognise: a life between two cultures, the one we grew up with at home and the one we grew up in outside.
Growing up that way, you learn to fit in. And without meaning to, you can lose a little of where you came from: the language you stop speaking, the script you can’t read anymore, the name you let people shorten.
We met thousands of miles from home, as medical students in Ireland, and realised we’d grown up with the same quiet feeling. Medicine taught us something simple: the first thing you ask anyone is their name, and you say it right, because it carries a person’s whole story. Their country, their faith, their family, the people who brought them into this world.
Plenty of brands make custom name jewelry. We wanted to make it about identity first, and keep it relatable and affordable, in any language or script, spelled the way your family would write it.
We called it Afsaana, the Urdu word for story, because every name has one. Since 2023, more than 40,000 people around the world have trusted us with theirs.
What we stand for
Your roots, your script
Your name the way it is meant to be written, in any language: Urdu, Punjabi, Arabic, Hindi, Bengali and more.
Made to last
Waterproof, hypoallergenic and covered by a lifetime shine warranty, at a price that feels fair.
Giving back
Every order donates to Palestine and Sudan.
From your name to your door
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Choose your piece
A necklace, ring, bracelet, cuff or set, in gold, silver or rose gold.
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Type the name
Any name, in any language or script. Tell us the language and we will get it right.
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We make it
Custom pieces take 4 to 7 days to make before they ship.
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Free delivery
We ship to most countries for free, and you have 100 days to return or exchange.
Don't just take our word for it
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Need help?
Frequently Asked Questions
Order
We aim to process orders as fast as possible. If any changes are required to your order, you may email us at info@afsaana.co within 12 hours. Any requests made after will be denied. You may return or exchange your order within 30 days. Custom products cannot be returned.
The prices displayed are including sales taxes. Import taxes, duties and related customs fees may be charged once your order arrives to its final destination, which are determined by your local customs office. Payment of these charges and taxes are your responsibility and will not be covered by us. We are not responsible for delays caused by the customs department in your country. For further details of charges, please contact your local customs office.
Shipping
It depends on where you are and your order. Non custom items are processed and shipped within 2-4 days. Custom items can take 4-7 days to make. Shipping time varies depending on your location and the shipping option you choose. We give an estimate range of 2-4 weeks for your order to arrive from your order date.
We ship to most countries around the world for free! We are working on expanding our shipping options so even if we don't ship to your country at the moment, we will be there soon!
Returns
If there is any mistake with your order, please contact us through our email: info@afsaana.co or through any of our social media. Please include your order number as well as photographs of the error in your order. We will do our best to resolve the issue and would be happy to provide a free replacement.
All refunds will be credited to your original form of payment. If you paid by credit or debit card, refunds will be sent to the card-issuing bank within 7-10 business days of receipt of the returned item or cancellation request. Please contact the card-issuing bank with questions about when the credit will be posted to your account. If you haven't received a credit for your return yet, here's what to do: Contact the bank/credit card company. It may take some time before the refund is posted to your account.
Need Help?
We would be happy to help you if you have any other questions. You can email us at info@afsaana.co or talk to us through our live chat!